RELIABLE SOURCES. LESS SEARCHING.

Marketing & sales

Reviews, visibility and seasonal planning with useful original resources.

Focused on Austria, with additional resources for Germany and Switzerland. Country labels refer to the source’s scope, not its language.

Our explanations are in English. The linked original resources are in German; some providers also offer other languages.

Relevant sources and practical resources

Links open the original provider in a new tab. Reading is often free; software, licences, advice or individual downloads may require registration, membership or payment.

WKOATGuideSource: German

Manage guest reviews professionally

A WKO guide with checklists, sample replies and guidance on removal requests to review platforms.

How it helps your property

Distinguish service criticism from a possible policy violation. A negative review is not removed simply because it is unwelcome.

Access: Public information; check the provider’s conditions and downloads

Source reviewed: . Check the current version with the provider.

WKO: open original (German) (new tab) (opens a new window)
GoogleAT · DE · CHGuideSource: German

Google Business Profile for hotels

Google explains how to manage hotel information, amenities, photos and booking links.

How it helps your property

Match the hotel name, address and contact details to your website. Correct inaccurate amenities.

Access: Free help; a Google account is needed to manage a profile

Source reviewed: . Check the current version with the provider.

Google: open original (German) (new tab) (opens a new window)
GoogleAT · DE · CHGuideSource: German

Photos for your Business Profile

Official guidance on suitable Business Profile photos.

How it helps your property

Our suggestion: clearly show arrival areas, actual room categories, bathrooms and shared spaces.

Access: Public information; check the provider’s conditions and downloads

Source reviewed: . Check the current version with the provider.

Google: open original (German) (new tab) (opens a new window)
Google Search CentralAT · DE · CHGuideSource: German

SEO basics directly from Google

Fundamentals for clear, discoverable websites without ranking promises.

How it helps your property

Start by reviewing your room pages, location information and accessible booking journey.

Access: Public information; check the provider’s conditions and downloads

Source reviewed: . Check the current version with the provider.

Google Search Central: open original (German) (new tab) (opens a new window)
BildungsministeriumATCalendarSource: German

Austrian school holidays 2026/27

Official school holiday dates to support seasonal planning.

How it helps your property

Consider your guests’ source markets and add local events separately.

Access: Public information; check the provider’s conditions and downloads

Source reviewed: . Check the current version with the provider.

Bildungsministerium: open original (German) (new tab) (opens a new window)
KultusministerkonferenzDECalendarSource: German

German school holiday calendar

School holiday calendars for Germany’s federal states.

How it helps your property

Look beyond your own state: the home regions of families staying with you matter too.

Access: Public information; check the provider’s conditions and downloads

Source reviewed: . Check the current version with the provider.

Kultusministerkonferenz: open original (German) (new tab) (opens a new window)
EDKCHCalendarSource: German

Swiss school holiday calendars

An overview of cantonal school holidays.

How it helps your property

Check the canton and, where relevant, the municipality; do not assume one set of dates covers all Switzerland.

Access: Public information; check the provider’s conditions and downloads

Source reviewed: . Check the current version with the provider.

EDK: open original (German) (new tab) (opens a new window)

EXTRA RESOURCES FROM MY-BOOKINGS

Take these into your working day

Our own practical resources. Adapt them to your property; they are not a legal or technical assessment.

Photo and website walkthrough
  1. Show every room category accurately, including its bed layout and amenities.
  2. Find and test arrival instructions, entrance, parking and check-in information on a smartphone.
  3. Try a booking up to the final binding step: are price, services and dates clear?
  4. Check image rights and permissions before publication.
  5. Keep contact details and the booking link accessible from every important landing page.
Download as a text template ↓
Four-week social media plan
  1. Week 1: introduce a room or apartment and its specific advantages.
  2. Week 2: share a local recommendation; check opening hours with the provider.
  3. Week 3: answer a frequent guest question, such as how to arrive.
  4. Week 4: offer a real glimpse behind the scenes or highlight an available offer.
  5. For each post, assign an owner, photo, approval and link; review results afterwards.
Download as a text template ↓
Preparing newsletters, vouchers and seasonal offers
  1. Choose one clear newsletter topic: new rooms, available dates or a local experience.
  2. Include only services actually available. Provide a clear next step and contact details.
  3. Check permission to send and the unsubscribe process separately before sending.
  4. Have voucher value, redemption and conditions reviewed professionally. Consider withdrawal-button requirements when selling online.
  5. Offer packages only after checking the included services and applicable contract rules.
Download as a text template ↓

EXTRA RESOURCES FROM MY-BOOKINGS

Our free calculators and writing aids

Use these tools directly in your browser without signing up.

Draft review replies →

Check the context before use

This collection is editorial guidance from my-bookings, not legal advice or confirmation that your property meets every requirement. The source, country, current version and your specific circumstances matter. External resources are neither embedded nor presented as our own templates. Selection and source review: 8 November 2026.

Cross-border offers may involve more than one legal system. Country filters do not replace this assessment. An English explanation does not change the jurisdiction of the original resource.

And your daily workflows?

We help you bring bookings, guest communication and administration together in my-bookings.

Contact our team →

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